The Feast

Friction, Working In Your Favor

It's not about scarcity, it's about the magic of texture.

May 26 • Jess Graham

6

1

2

Who Benefits?

A Case for Leaning In and Building Relationships Again

May 4 • Jess Graham

12

3

April 2026

Readiness Is Not a Strategy

If your choosing fear and SAAS tools, I'm sorry.

Apr 23 • Jess Graham

14

1

Trust Is Structural

Why My Sister Isn't Allowed to Pick Restaurants When We Vacation Together

Apr 17 • Jess Graham

6

All Together Now

A juicy idea.

Apr 9 • Jess Graham

1

1

March 2026

The Algo In Your Head

Chances are you have a complex conditional spending matrix in your brain.

Mar 31 • Jess Graham

7

2

1

Humans Open Boxes (for now)

Six essays about what's being stripped from commerce, this one is about an obvious opportunity.

Mar 26 • Jess Graham

5

3

2

The Relationship is the Price

Platforms are great at delivering volume but it doesn't come cheap.

Mar 19 • Jess Graham

3

1

My New Favorite Sweater

A true story of a recent discovery.

Mar 10 • Jess Graham

5

3

1

Performance Marketing is a Ponzi Scheme

Deceptive, dangerous, and ultimately, doomed.

Mar 4 • Jess Graham

6

2

February 2026

You Call It Friction, I Call It Human Experience

The Frictionless Trap: what we lost when Friction became enemy No 1.

Feb 25 • Jess Graham

2

2

1

Meanwhile, as you were optimizing

...the whole customer journey collapsed into a single API call.

Feb 17 • Jess Graham

3

1