Archive - The Feast

Readiness Is Not a Strategy

If your choosing fear and SAAS tools, I'm sorry.

Apr 23 • Jess Graham

Trust Is Structural

Why My Sister Isn't Allowed to Pick Restaurants When We Vacation Together

Apr 17 • Jess Graham

All Together Now

Apr 9 • Jess Graham

March 2026

The Algo In Your Head

Chances are you have a complex conditional spending matrix in your brain.

Mar 31 • Jess Graham

Humans Open Boxes (for now)

Six essays about what's being stripped from commerce, this one is about an obvious opportunity.

Mar 26 • Jess Graham

The Relationship is the Price

Platforms are great at delivering volume but it doesn't come cheap.

Mar 19 • Jess Graham

My New Favorite Sweater

A true story of a recent discovery.

Mar 10 • Jess Graham

Performance Marketing is a Ponzi Scheme

Deceptive, dangerous, and ultimately, doomed.

Mar 4 • Jess Graham

February 2026

You Call It Friction, I Call It Human Experience

The Frictionless Trap: what we lost when Friction became enemy No 1.

Feb 25 • Jess Graham

Meanwhile, as you were optimizing

...the whole customer journey collapsed into a single API call.

Feb 17 • Jess Graham

Discovery Isn't Finding

The brands that can't tell the difference are about to learn the cost.

Feb 8 • Jess Graham

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