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Ready Is a Binary; Decay Has An Address
Every channel is failing everywhere all at once. AI visibility looks like the cure. It's a small patch on a much bigger shift
Jul 28
•
Jess Graham
8
3
2
We Are the Tortoise
Loyalty is taste with time and attention applied.
Jul 1
•
Jess Graham
6
3
May 2026
Friction, Working In Your Favor
It's not about scarcity, it's about the magic of texture.
May 26
•
Jess Graham
6
1
2
Who Benefits?
A Case for Leaning In and Building Relationships Again
May 4
•
Jess Graham
13
3
April 2026
Readiness Is Not a Strategy
If your choosing fear and SAAS tools, I'm sorry.
Apr 23
•
Jess Graham
14
1
Trust Is Structural
Why My Sister Isn't Allowed to Pick Restaurants When We Vacation Together
Apr 17
•
Jess Graham
6
All Together Now
A juicy idea.
Apr 9
•
Jess Graham
1
1
March 2026
The Algo In Your Head
Chances are you have a complex conditional spending matrix in your brain.
Mar 31
•
Jess Graham
7
2
1
Humans Open Boxes (for now)
Six essays about what's being stripped from commerce, this one is about an obvious opportunity.
Mar 26
•
Jess Graham
5
3
2
The Relationship is the Price
Platforms are great at delivering volume but it doesn't come cheap.
Mar 19
•
Jess Graham
3
1
My New Favorite Sweater
A true story of a recent discovery.
Mar 10
•
Jess Graham
5
3
1
Performance Marketing is a Ponzi Scheme
Deceptive, dangerous, and ultimately, doomed.
Mar 4
•
Jess Graham
6
2
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