These concepts and systems are SO ingrained to the minds of boards and business leaders. It's almost impossible to navigate a conversation about how it hurts your business. Even with all the data. Even with data from your own business. There's such a huge bias to keep spending on these platforms and chasing the clicks, even what the data doesn't hold up. It will take an absolute Tsunami of data and failing businesses for the pendulum to swing back in the other direction, even a little bit. Makes me think of Brandolini’s Law, also known as the Bullshit Asymmetry Principle. Definition: The amount of energy needed to refute bullshit is an order of magnitude larger than is needed to produce it. Thanks to Ron Kohavi for teaching me that one.
I am so so happy to now know about bullshit asymmetry! So good!! I have to say, outside the US, the conversations feel a little different. We def have “invented here” bias (or economic incentive) which makes things worse. And now it’s AI. I really just want to stop this crazy train.
These concepts and systems are SO ingrained to the minds of boards and business leaders. It's almost impossible to navigate a conversation about how it hurts your business. Even with all the data. Even with data from your own business. There's such a huge bias to keep spending on these platforms and chasing the clicks, even what the data doesn't hold up. It will take an absolute Tsunami of data and failing businesses for the pendulum to swing back in the other direction, even a little bit. Makes me think of Brandolini’s Law, also known as the Bullshit Asymmetry Principle. Definition: The amount of energy needed to refute bullshit is an order of magnitude larger than is needed to produce it. Thanks to Ron Kohavi for teaching me that one.
I am so so happy to now know about bullshit asymmetry! So good!! I have to say, outside the US, the conversations feel a little different. We def have “invented here” bias (or economic incentive) which makes things worse. And now it’s AI. I really just want to stop this crazy train.